Perhaps it was a little ahead of its time and the technology needed to develop before a true “attention black hole” could emerge and this actually started the year Vine was closed. The main reason Vine as the “OG” short-form video provider failed is the lack of monetization and support for creators. Vine quickly became popular among young users and content creators, but its owner (Twitter) shut it down in January 2017. It allowed users to create and share six-second looping videos. The story begins with a product called Vine. We’ll go into this history in more detail. YouTube Shorts can also be monetized so creators can earn revenue from the YouTube Partner Program.Īs we discussed, it was hardly an innovation - many other social media platforms began developing their own versions of short-form content once they caught on to TikTok’s disruption. YouTube Shorts are designed to be fun, creative, and engaging, and they can help users discover new content, content creators, and general trends on YouTube. What are YouTube Shorts?Ī Short, as part of YouTube’s products, is a short-form video that is less than 60 seconds long and meets the resolution supported by modern mobile phones. We’ll also discuss how TikTok’s presence threatened YouTube despite its enormous platform and forced it to adjust to new preferences. In this article, we’ll explore this case study about YouTube Shorts and how they came to be. YouTube saw an opportunity to join the transition towards short-form videos and released YouTube Shorts. The combination of all of these things is exactly why short-form videos are so addicting - each brief video ends with a little dopamine spike in our brains.Īs we approached 2020, YouTube (and the rest of the world) saw this phenomenon around short-form videos explode as TikTok skyrocketed in popularity. We are also born addicted to dopamine, the reward chemical fed to our brain. As a result, people and products can try to influence us by appealing to more primitive parts of our brains and prey on our basic instincts. Different studies show that while we humans are self-aware, we are also highly impacted by our bodies, their chemistry, and external stimuli.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |